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Product Marketing Manager
Chicago, IL
Job Description
As Product Marketing Manager, you are responsible for developing the go-to-market approach for key solutions in Relativity's expanding portfolio. You will be responsible for deeply understanding the market and our tools, crafting compelling positioning, and partnering with a wide set of internal stakeholders to drive product success in key areas including generative AI, Extend solutions, platform, and more. With demonstrated success, this role has high growth potential and presents an opportunity to contribute significantly to the organization's growth.
This role will ideally be a Hybrid position based at our Chicago Office: 231 South LaSalle Street, requiring a 2-day per week in-office presence. For the right candidate, we are open to remote.
- Become an expert in the product and value drivers across different segments and use cases
- Take a data-driven approach to developing messaging and go-to-market strategies including market research, testing hypotheses with customers, and sharing insights
- Work closely with Product Management, Sales, and Marketing leadership teams to build strategies for Relativity products and overall brand
- Demonstrate understanding of commercial packages and pricing, develop recommendations, and bring commercial adjustments to market
- Work with leadership and a wide set of cross-functional stakeholders to obtain alignment on strategic decisions and go-to-market plans
- Transform complex, technical information into creative, concise, and easily digestible messages that resonate with target audiences
- Manage successful execution of plans ensuring all cross-functional team members drive toward the right outcomes
- Become an expert in the selling process, sales and success organizations, and their needs
- Develop robust internal enablement plans and content to ensure customer-facing teams are adequately prepared for new product launches, commercial adjustments, and more
- Develop and execute on go-to-market plans, with the ability to take feedback and iterate to drive to intended results
- Partner with demand generation to create interest in Relativity's products and influence opportunities, producing high-quality content in support of campaigns and other marketing activities
- Own key web pages managing updates to reflect positioning adjustments, develop associated content, and ensure they accomplish their objectives
- Help set strategy for industry and Relativity events and create associated content including messaging frameworks, talking points, tailored presentations, etc.
- Market research and analysis on target customer sub-segments
- Stay abreast of and share industry, competitor, and customer behavior trends
- Work hand in hand with our sales leaders and front-line sales and success reps to understand how our messaging and content is resonating in the field, including attending and participating in sales meetings
- Contribute to customer and field advisory boards
- 5+ years of experience in product marketing or a related role
- Strong written and verbal communication skills
- Proficiency in Excel and with strategic planning skills (i.e. market sizing)
- Experience or strong interest in the technology sector
- Solid understanding of the sales life cycle and sales metrics
- Experience with channel sales and to/through partner messaging
- Excellent problem solving and project management skills
- Ability to manage multiple projects simultaneously and prioritize based on company and team objectives
- Ability to meet deadlines and drive projects to completion
- Meticulous attention to detail
- Relativity is committed to competitive, fair, and equitable compensation practices.
- This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus target of 10%, and long-term incentives. The expected salary range for this role is between $106,000 to 158,000. The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.
- #LI-Hybrid
Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
5+ years
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